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Layering push notifications into your messaging strategy retains 1.5 percent more loyal users in the first month.

If you missed part 1 of the mobile app use cases, here’s a quick six-minute read on .Would you host a party, forget to send the invites, and then expect hundreds of thousands of people to show?No, so let’s not assume that users will come to your app without notice either.It’s the thought that counts, but let users know you care by setting up in-app messages that validate app engagement when they’ve accomplished something great.You can also use these moments to deliver special rewards to improve the likelihood that they’ll become loyal lovers of your app. On average, only 15 percent of monthly active users visit an app daily, and all your app events could be overlooked if users are not notified.

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