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Fishman found a Russian developer on Rent ACoder.com, Igor Solomennikov, and introduced him to Koum.

Koum named the app "Whats App" to sound like "what's up".

On February 24, 2009, he incorporated Whats App Inc. However, because early versions of Whats App often crashed or got stuck at a particular point, Koum felt like giving up and looking for a new job, upon which Acton encouraged him to wait for a "few more months".

In June 2009, Apple launched push notifications, allowing users to be pinged when they were not using an app.

Whats App, was incorporated in 2009 by Brian Acton and Jan Koum, both former employees of Yahoo! For the rest of the following years Koum relied on his 0,000 savings from Yahoo! In January 2009, after purchasing an i Phone and realizing that the App Store would soon create an industry of apps, Koum started visiting his friend Alex Fishman in West San Jose where the three would discuss "...

having statuses next to individual names of the people", but this was not possible without an i Phone developer.

Providing a bundle of these free of charge to users will work like a gateway drug of sorts – users who may be able to afford data services and phones these days just don’t see the point of why they would pay for those data services.

This would give them some context for why they are important, and that will lead them to paying for more services like this – or so the hope goes." Just three days after announcing that Whats App had been purchased by Facebook, Koum said they were working to introduce voice calls in the coming months.

By early 2011, Whats App was one of the top 20 apps in Apple's U. Facebook, which was advised by Allen & Co, paid billion in cash, billion in Facebook shares, and (advised by Morgan Stanley) an additional billion in restricted stock units granted to Whats App's founders, Koum and Acton.

At a keynote presentation at the Mobile World Congress in Barcelona in February 2014, Facebook CEO Mark Zuckerberg said that Facebook's acquisition of Whats App was closely related to the vision.

According to a Tech Crunch article, Zuckerberg's vision for was as follows: "The idea, he said, is to develop a group of basic internet services that would be free of charge to use – 'a 911 for the internet.' These could be a social networking service like Facebook, a messaging service, maybe search and other things like weather.

In August 2011 a beta for Nokia's non-smartphone OS Series 40 was added.

A month later support for Windows Phone was added, followed by Black Berry 10 in March 2013.

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