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“I sing Bob Dylan in the shower and Robyn in the car” or “I lived in a houseboat for three months…until it sank. I just moved to dry land.)” or even a quote from your favorite TV show (Tom Haverford from Parks and Recreation is a personal favorite: “When life gives you lemons, you sell some of your grandma’s jewelry and go clubbing”) says something about you and helps spark conversation. Bad dates are good stories (that happen to help you learn something about yourself), and remember: it only takes one good date…And don’t forget to use photos that show you mid-activity — running, painting, wine tasting, skydiving — they help spark meaningful convos as well. Table 1 gives some examples of good taglines gone bad (no, it’s not the name of a new TV reality show) when various dating sites didn’t display the entire tagline in search results.Table 1: Good Taglines Gone Bad You really can’t tell how the computer can chop your phrase.Sometimes only a limited number of letters gets posted on a search.(The entire tagline is visible when your prospect opens your photo and full profile.) Spark.com, for example, uses this system to create a tagline from your essay.Some sites, such as Match.com, let you choose a long screen name and a long tagline.That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.

Focus on the less superficial stuff, not how tall or suave or sexy you want your prospect to be.The second purpose is to create some point of further discussion — an icebreaker that provides a prospect with an easy topic to start a conversation. Try these starter ideas: • “I’m boycotting shampoo!!! ” • “Everything I need to know I got from watching Gilligan’s Island.“ • “I run with scissors.” • “Where are my sunglasses?For example, here’s an a tagline that makes you want to read on: Skydiving is the coolest experience on (or off) this planet. Oh here they are.” • “In time, we all become that which we most hate.You need to check to make sure that the site didn’t turn your tagline into a scarlet letter.The sites that allow long taglines don’t always display the entire line in search results.

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